1956
2014 / 2015
1978
2001
1986
2012
2004
2013
anD BeyonD
elUMen
Elumen
– Goldwell’s
expert color – is the
breakthrough innovation
with new technology (Kao
patent) and drives the
Goldwell image.
toPChiC DePot systeM
Goldwell develops the
first color and lotion depot
system – the
Topchic
Depot System.
It stands for accurate and
convenient color mixing
and 100% reliable color
result with
Topchic
Permanent Hair Color.
ColoRanCe
Goldwell launches
Colorance
– its first
oxidative semi-permanent
hair color (pH 6.8).
Three new
Colorance
salon services hit the
market:
Color Balancing,
Color Perming
and
Mini
Coloring.
sPRÜhGolD
The company grows and
expands into the styling
category.
Sprühgold
is THE
Goldwell salon hairspray
in Germany using a new
advanced aerosol
technology.
Sprühgold
became and is
still today the No. 1 salon
hairspray in Germany with
outstanding performance.
ColoR ZooM
Goldwell launches its most
important communication
and image tool in 2004 –
the
Trend Zoom
collection.
2007
Trend Zoom
turns from a
collection to an international
Trend Zoom
Challenge
hairdresser competition.
2010
Trend Zoom
becomes
Color
Zoom.
The concept is
relaunched to increase the
focus on color perfection.
neCtaya
With
Nectaya
– the
nurturing ammonia free
permanent hair color
with innovative Kao
technology – Goldwell
adresses the huge end
consumer trend towards
gentle coloration
services.
new keRasilk
With new
Kerasilk
Goldwell launches
the first customizable
long lasting Keratin
Treatment service
from Goldwell plus
home care program.
